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Ajira Airways is a fictional airline company whose logo appeared briefly twice during a Lost Season 5 promotional music video on the ABC website, which featured future episode clips and the music video to the song "You Found Me" by the band The Fray, and debuted on November 20, 2008. On February 4, 2009, with the broadcast of "The Little Prince", the logo appeared in a water bottle. The website sports their tagline "destiny calls"; the same as the promotional tagline being used to promote the fifth season of Lost. The website states that new destinations launch on January 21st, 2009, the scheduled US airdate for the fifth season premiere. Other links to the show are present in the form of consistent advertising by the company about "returning to the Island", providing subtle links to the Island on the show. Visitors to the website could at first only sign up to the site's mailing list for future updates. However, the site was fully launched on December 29th, featuring numerous pages of information such as flights and promotions.